Posted 24 April 2007 - 02:37 AM
If i recall correctly from a GG forum on Pattaya, when Slim opened - it was only selling Corona beer and the price was well in excess of 200 baht a pop, maybe 250b - however dont forget, most Thai hi-so's dont drink beer. So the club was focusing on premium Whisky sales with bottles of Black Label etc going out at circa 2,500-3000 baht by all accounts.
Slim in Pattaya is something to do with the lady who owns a bar called supermodels or something similar in the same area. basically it caters to Chinese and Korean tour groups with couple sexy shows, expensive beer and well actually thats about it. Not a recomended venue for anybody IMHO.
So it would appear that Slim have found it harder to get the Thai market to leave 3rd enclaves where they congregate currently and venture onto 2nd road. So probably they have widened the drink market, started trying to appeal to farang and lowered a lot of the prices. Dont forget the average Thai approach, is that if somethings expensive it MUST be worth it (Think Mercedes, BMW, Rolex etc), so the original strategy was probably sound enough - except maybe they mis-judged just how many wealthy Thai's come down to Pattaya.
If they are selling beer at 100b a bottle, that is very cheap for the quality (perceived or otherwise) of the venue. Lets face it - a beer in JSB is a 100b and thats not even air conditioned. Once you add in the costs of DJ's, lighting, sound, the copious sized car park (on land that would sell for about 100,000b per SQ M) then the pricing is not at all out of sync and infact strikes me as very cheap. Thats not to say everyone will pay it, but then again, thats the choice of the customer. Today I had a breakfast in gregs kitchen and paid 195b for it. I could get something similar in Soi Bukaeu for 100b, but I know which one I prefer.
Cheers
Mardhi