[...] "pay for content" is the future [...]
Seriously? In 2010? OMG! Where the entire world is shifting focus to find smart ways to leverage the social web commercially by embedding brands in these communities in a non-obstructive way, this guy thinks he can place a barrier to entry to the social space itself. A space to which he 'merely' provided an 'old' infrastructure (read: open source forum software). The uniqueness sits with the content, content created by the community, not by the infrastructure provider.
This goes against the entire notion of how the web has been constructing itself as a social space over the last 5+ years. Social communities by nature construct freely and organically. Succesfull companies are trying to leverage this by embedding relevant content at different touch points in the social space for marketing and / or sales puposes. And this does not mean floading the space with commercial ads trying to get a few bucks from click throughs.
Don't be mistaken, all this social stuff has no economic pretentions. It’s about story-telling. It’s conversation. It’s advocacy, or passion. Most of all it's about creating, connecting and sharing. In the end the winners are the consumers. And the companies providing a unique infrastructure (youtube to Google, Flickr to Yahoo, et al.), and those companies whom are smart enough to realise this and leverage the social space, not trying to 'own' it.
This is not say a company doesn't need a marketing site, an online store, syndicate to third-party online retailers anymore, it is to say companies need to re-think how they move potential customer along the path to purchase to the ultmite buy and advocacy of the brand. The social space is making us re-think how we approach this. Again, Lb-69, intentionally or not, is a good and simple example: social space to subscription-based content. It's a great marketing mechanism this way (that's why I also think the LB-69 forum will always remain free).
IMHO his model is seriously flawed. His intention even more so. It's about the community benefit realised that will determine invidividual commercial gain, not the other way around. His infrastructure is not unique, it's old fashioned even. The content is unique. But it is not his. It is the result of the community effort. Us. He is stealing it for personal gain. I find myself wondering in the dark ages... talking to a swordsman pretending to be a blacksmith...
P.s.: if he thinks this is business lingo, as he has coined before about my previous posts to this tread. Wake up sir, it is exactly that which it's not, and it is that which will result in poor decision making. Try to look outside-in, not in-side out, just look at the impact of ideas like the social web, long tail, et al.